Back on the Buzz Simpson: a really successful campaign

Nobody could escape the Buzz Simpson, they saw great things for the launch of the film, both offline and online. I do not know which agency is responsible for this great country or what is the budget but I know that the results are there. This is the first time a campaign film offers a viral approach that level.

Communication On-line for the film to literally flooded the Blogs, I let you see on these graphs:

When the query on the keyword Simpson

The operation will probably generated the most buzz is the "co-branding with Burger King and operation Simpsonize me.

Added to this the many viral videos that have gone around the web:

[kml_flashembed movie="http://www.youtube.com/v/0i2etZorHew" width="425" height="350" wmode="transparent" /]

[kml_flashembed movie="http://www.youtube.com/v/mx6G-O3AWQs" width="425" height="350" wmode="transparent" /]

[kml_flashembed movie="http://www.youtube.com/v/XbLT4WWrvmM" width="425" height="350" wmode="transparent" /]

[kml_flashembed movie="http://www.youtube.com/v/p_jqOgYXDnQ" width="425" height="350" wmode="transparent" /]

And finally operations Alternatives:

Beautiful integration in the magazine Harper's Bazaar August 2007
Promotion in collaboration with convenience stores 7 Eleven
Hacking the blog of the CEO of Jet Blue Airlines by Mr. Burns
Using humorous Google Earth (I talked about it here)

Source

Who dares say he did not entenu talked about the movie Simpson? (menteu (se) r)