After the great tendency of shock ads road safety, following the new trend: the humor. With a fun image and displaced orbits, the curiosit makes people look and read the ad. By cons is that once saw the ad, they will focus more on the road? I'm not satisfied, the advertisement will unfortunately remember many fun memories (or not) during evenings watered but does not induce consciousness in my opinion.
"Alcohol impairs your decision. Plan ... Do not drink if you must drive ... "
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